Who We Are
Our Team
Case Studies
- SEO Canberra
Your Local SEO Expert
Business owners in Canberra who are struggling with their online presence can relate to the frustration that comes with seeking reliable SEO companies.
However, E-Web Marketing stands out from the crowd by taking a unique approach that is specifically tailored to each client’s business goals. With a team of SEO experts, this company works with businesses of all sizes to drive organic growth through data-driven strategies.
At E-Web Marketing, the main objective is to achieve maximum return on investment for all their clients by generating qualified leads that have a higher probability of converting to sales. Unlike most companies that offer a one-size-fits-all approach, E-Web Marketing takes a personalised and targeted approach that delivers exceptional value for their clients.
While most Canberra SEO agencies focus on ranking their clients well on search engines, E-Web Marketing aims to do more. Once you decide to engage our services, an experienced SEO professional will work closely with you to develop a customised roadmap for growth. Our team of experts will tirelessly work on improving your online visibility while allowing you to concentrate on other essential business activities.
If you want to work with a dedicated team of SEO experts committed to putting your business needs first and helping you achieve your goals, E-Web Marketing is the right choice. We believe in providing you with a unique experience that delivers measurable results well beyond just search engine rankings.
- Prestigious Clients
25 years as a full-service digital agency
- OUR PROCESS
SEO Agency Roadmap
Analysis
We will conduct in-depth research to understand your website's current SEO standing, identify any technical issues and analyse your competitors' strategies. This phase also involves defining specific goals and KPIs that will guide the SEO campaign.
Implementation
The focus shifts to executing the SEO strategy. This includes creating website content, building backlinks, and improving site structure. Our SEO experts will execute the plan and keep you informed at every step.
Optimisation
This phase involves continuously monitoring and refining your SEO strategy to ensure it is delivering results. We will analyse performance and measure progress against the defined goals and KPIs, making changes to the strategy as needed to achieve the best results.
- WHY PARTNER WITH US
Local SEO Agency in Canberra
While it’s great to have big dreams for growing your business online, it can be a challenge to make the dreams a reality.
That’s where we can help and we have the credentials to prove it.
Starting as a one-man show, operating out of a stuffy garage in 1988, E-Web Marketing has grown into an award-winning SEO Sydney agency that’s helped over 3000 national and global organisations get found on search engines, attract buyer traffic and increase conversions.
Nothing pains us more than hard-working businesses being overlooked by consumers, just because bigger competitors with vast resources are more visible online.
Our mission is to help our clients to grow their digital presence with targeted strategies that save money.
Here’s what makes us different:
- ✤ Australia-based team: We’re all in Australia (we provide local support if you’re here too).
- ✤ Cost-effective: Our targeted approach cuts wasteful spending and saves clients thousands of dollars.
- ✤ Transparency: We can share the details of clients who are happy to be contacted by prospective clients, such as yourself.
- ✤ High demand: We’re one of the few agencies selected to execute the Deloitte Global Digital Transformation Grant (rolled out by the Federal Government).
- ✤ No fixed contract: If a particular service no longer suits you, we can easily change our approach.
What We Stand By
Act with Integrity
We say what we believe and do what we say. We hold ourselves accountable for delivering on our individual, team and company commitments. Everything we do is tracked and reported.
Passionate About What we Do
We have a deep sense of curiosity and spend our own money on testing new techniques. We constantly seek to expand our knowledge about online and business-related topics.
Commitment to Excellence
We challenge the status quo and look for opportunities to make breakthrough innovations in products, processes and services.
Create Raving Fans
We build strong long-term client relationships at all levels – treating clients as members of the E-Web family.
- SEO Approach
Our Strategy for Canberra Clients
We don’t believe in a one-size-fits-all strategy. Our solutions are tailormade and
comprise the following steps
1
Identify Business Goals & Outcomes
As a business owner, your primary objective is to achieve your business goals by implementing the right strategies that work for your organisation. At our company, we understand the importance of using Search Engine Optimisation (SEO) and other supportive strategies to help you achieve your goals effectively.
Our first priority is to identify your business goals and the methods we can adopt to help you attain them. Our services include improving lead generation, driving sales, increasing website traffic, and building brand awareness. Once we have established your objectives, we create a plan that relies on the forces of SEO and other relevant techniques.
Our methods include keyword research, on-page optimisation, link building, content marketing, and others. With these tactics, we can improve your search engine ranking and attract more relevant traffic to your website.
We appreciate the value of communication channels and setting expectations, which is why we prioritise clear communication on a regular basis. From the onset, we will identify your preferred communication platforms, including email, phone calls, or in-person meetings, and establish the best schedule for updates to ensure maximum productivity.
We also aim to set clear expectations on communication frequency and response times to avoid unnecessary delays in delivering results. This way, everyone involved is on the same page, tracks progress, and collaborates in making necessary adjustments to the plan.
Ultimately, our end goal is to align your business goals with effective SEO strategies and clear communication to achieve online success and growth. We are dedicated to working with you to ensure we achieve your goals and supporting your business as it grows.
2
Initial Site Audit
Our team conducts a comprehensive analysis of your website, delving deep into every aspect from site architecture and layout to content, graphics, and mobile compatibility, among others.
We evaluate the hierarchy of pages, navigation, and overall user-friendliness of the site architecture, ensuring that your website is easily navigable and simple to use. Additionally, we scrutinise the visual design, including the use of colours, fonts, images, and key elements like logos and call-to-action buttons, to guarantee that your website is visually appealing and engaging to visitors.
Furthermore, we examine the quality and relevance of your website’s content and graphics, including the use of keywords, meta descriptions, and alt tags, ensuring that your website provides value to visitors and ranks well in search engine results pages.
Finally, we evaluate your website’s mobile responsiveness and suggest improvements to enhance content display, user experience, and overall mobile compatibility.
3
Competitor Research
After analysing your website, we turn our attention to your competitors to identify their strengths and weaknesses. We conduct a thorough examination of their SEO strategies and analyse why they are ranking above you in search engines.
This helps us gain valuable insights into their tactics, identify areas for improvement, and recommend steps required to outrank them.
We evaluate a variety of factors such as keyword use, content quality and relevance, backlinks, social media presence, and user engagement to determine where your competitors are excelling and where they are falling short.
By understanding their strengths and weaknesses, we can help you create an effective SEO strategy that allows you to surpass your competitors and achieve your business goals.
4
Keyword Research
We conduct extensive research on keywords to identify the search terms your potential customers use to find products or services similar to yours. We look for high-volume phrases that are relevant to your industry, as well as low-volume keywords that are still valuable if they match the user’s intent.
Our keyword research helps to optimise your website for the specific keywords that your target audience is searching for. This leads to an improvement in your search engine rankings and an increase in targeted traffic to your site.
Our comprehensive keyword research process includes evaluating various factors such as search volume, competition, and relevance to your industry. Using advanced tools and techniques, we identify long-tail keywords that are highly specific to your business and have a greater potential for conversion.
By targeting the appropriate keywords, we can help you attract more qualified leads and enhance your overall online presence.
5
Content Creation
Our SEO strategy focuses on delivering superior quality content that incorporates relevant keywords, meta descriptions, and title tags to rank higher in search engines.
We adopt a holistic approach to content creation, which includes creating compelling product and service descriptions, and crafting unique, lengthy articles and blog posts that require extensive research.
Our team of seasoned writers and researchers collaborate closely with you to comprehend your brand’s voice and create content that strikes a chord with your intended audience.
Our content serves the dual purpose of SEO and engaging your audience, adding value to your brand and positioning it as an industry leader.
6
On-Page Optimisation
Our detailed SEO strategy comprises a thorough optimisation of your website’s technical aspects to meet the search engine’s requirements.
We focus on optimising your website’s architecture, meta descriptions, and titles, creating high-quality backlinks, improving download speed, and more.
We strive to create a website that is easy to navigate and user-friendly, while also meeting the search engine’s technical standards.
Our technical improvements help to improve your website’s search engine rankings and attract more targeted traffic to your website.
7
Link Building
Our backlinking strategy is designed to improve your site’s authority and help you generate more targeted traffic.
We begin by analysing your existing backlinks, identifying and removing any low-quality or spammy links that may negatively impact your site’s reputation. We then focus on building high-quality links from authoritative sources in your industry, creating valuable and informative content that encourages these sites to link back to your website.
Our approach helps to establish your site’s authority, improving search engine rankings, and attract ideal customers to your website.
8
On-Going Content Strategy
Adapting to search engine algorithms is essential for the long-term success of your website. We work closely with you to develop a customised SEO strategy that caters to your specific needs and objectives. This includes ongoing optimisation of your website’s content and technical aspects, as well as regular updates to your backlink strategy and other key elements. By staying ahead of the curve and keeping your website current, we help you achieve your business goals and stay competitive in your industry.
To achieve this, our team of experienced SEO professionals conducts a comprehensive analysis of your website, identifying areas for improvement and implementing the necessary changes to optimise your site’s performance. We also provide ongoing support, monitoring your website’s metrics and making adjustments as needed to ensure it continues to meet your goals.
Our approach is data-driven, using the latest tools and techniques to deliver effective SEO solutions that drive traffic and increase your online visibility.
By regularly updating your website to satisfy search engine algorithms and shifting marketing requirements, we help you stay competitive in your industry and achieve your business goals.
9
Continuing Analysis & Reporting
As a business owner, you know the importance of having a strong online presence. But simply having a website is not enough. You need to ensure that your website is performing well to attract and retain customers. This is where our monthly reports come in.
Our reports provide you with an in-depth analysis of your website’s performance, including metrics such as keyword rankings, site visitor numbers, browsing times, and more. We also provide insights into the effectiveness of your SEO strategy and make recommendations for improvements to help you achieve your business goals.
But we don’t just provide you with data. We work closely with you to ensure that you understand the data and its implications for your business. By providing regular, detailed reports on your website’s performance, we help you make informed decisions about your SEO strategy and ensure that you’re on track to achieve your goals.
With our monthly reports, you can stay ahead of the competition and ensure that your website is performing at its best, bringing you the results you need to grow your business.
- Discuss with our SEO expert
Book Your FREE SEO Consultation
At E-Web Marketing, we understand that local businesses in Canberra are looking for search engine optimisation agencies to help them rank higher on Google search results.
Our team utilises the latest industry insights and research to identify how your target audience uses Google search. By understanding the unique search behaviours of your audience, our experienced professionals can devise a strategy that places your website in front of the right customers at the right time.
Our comprehensive Canberra SEO services comprises website audits, keyword research, competitor analysis, content creation, on-page SEO, link building, and ongoing content development. Our dedicated team of local SEO experts prioritises putting your business in front of local, motivated customers by focusing on search results specific to your products, services, and industry.
We are committed to providing customised solutions that cater to your business's unique requirements. At E-Web Marketing, we have the expertise and tools needed to ensure that your website reaches its full potential and stays ahead of the competition in today's competitive online market.
Those who claim that SEO is no longer effective are merely resistant to change. Google updates such as Panda, Penguin, and Hummingbird have made it increasingly challenging to manipulate the system, which is a positive development.
Big corporations, such as eBay and ASOS, have also felt the impact of Google updates over the years, demonstrating that they don't just affect small businesses. SEO is now more complex than ever before, with tactics that differ significantly from those that were effective five years ago.
At our Australia-based SEO Agency, we adopt a long-term approach to online marketing services. Our strategies put the user first in every decision we make, ensuring that the solutions we implement now remain effective in the years ahead.
Determining whether your business needs Canberra SEO services is not a straightforward question with a simple answer.
We believe transparency is crucial in any successful business relationship. Unfortunately, the SEO industry is full of salespeople trying to make quick money without considering the best interests of your business.
At our agency, we take a unique approach. We don't work with every business that comes our way, and we're proud of it. Our goal is to generate lasting results for businesses of all sizes, not just make a quick profit.
Some businesses we consult with aren't the right fit for our SEO company. There are several reasons why this might be the case. For example, if your industry has little search demand, our services might not add value. Some industries may be better suited to social media advertising, LinkedIn, or Google Ads.
Additionally, if your product or service has no search volume, appearing on the first page of Google will not generate business for you. Finally, if you're not in a financial position to commit to ongoing work, SEO may not be the best investment for your business. If you stop investing once you see results, you will experience a drop in performance as well.
Targeted organic traffic is essential for any business looking to grow its online presence, and Canberra SEO services can help you achieve this. With search engine optimisation, you can attract the right audience to your website without interrupting them with irrelevant ads or unsolicited emails.
Unlike traditional advertising models, SEO is an inbound marketing strategy that puts the customer first. By optimising your website and content for relevant keywords, you can appear before potential customers when they're actively looking for solutions to their problems.
At our Canberra SEO agency, we believe in taking a customer-centric approach to SEO. We'll work with you to identify your target audience and create content that addresses their specific needs and interests. By providing valuable resources that answer their questions and solve their problems, we can attract high-quality organic traffic to your website.
A well-optimised website is crucial for your business to be easily found by potential clients when they search for your products or services online.
An effective SEO strategy can also improve the user experience on your website, which leads to better conversion rates, builds trust, and promotes customer loyalty.
Furthermore, paid advertising can be expensive. The cost of Google Advertising (Google Ads) and Meta Ads continues to rise. Investing in SEO can provide a sustainable and cost-effective way to attract customers to your website.
In addition, SEO involves optimising your website and page content in a way that both search engines and users can understand and appreciate. Balancing the needs of search algorithms with user experience can be challenging, but it's crucial for building a website that provides value to your target audience.
By doing so, you increase the likelihood of appearing at the top of search results, which can lead to more clicks, more leads, and ultimately more revenue for your business.
SEO offers numerous benefits to businesses, one of which is the ability to attract targeted traffic to your website. By appearing at the top of search results for relevant search queries, your business can capture the attention of potential customers who are actively searching for the products or services you offer.
For instance, let's say you run a pet store that specialises in exotic pets. Optimising your website for keywords like "exotic pet store" or "buy exotic pets online" can help you attract customers who are specifically looking for what you offer. These are highly targeted leads that are more likely to convert into paying customers.
Moreover, SEO helps establish your business as a credible authority in your industry. By creating high-quality, informative content that answers your target audience's questions, you can build trust and establish your expertise. This, in turn, can help you create repeat customers and generate word-of-mouth referrals.
Overall, SEO is a long-term strategy that can help you build a sustainable, reliable source of traffic and revenue for your business. By working with a reputable SEO agency, you can develop a customised strategy that aligns with your business goals and generates real, measurable results.
The cost of SEO varies depending on your specific business needs, much like the cost of a vacation varies based on your desired destination and starting point. Our SEO Canberra pricing is based on your business's unique requirements.
Factors that impact the cost of your campaign may include the age and history of your website, its current health and metrics, the amount of content required, your location and target market, your business goals, and your industry.
We understand that the cheapest SEO services may not be the most effective. In fact, investing in subpar SEO services can lead to wasted money and even less traffic than when you started. Our SEO consultants will conduct an in-depth analysis of your business to determine if SEO is the right investment for you.
Don't waste your time and money on SEO services that don't deliver results. Schedule a consultation with E-Web marketing, a leading Australian SEO agency, and we'll provide honest advice on how to achieve your business goals.
At E-Web Marketing, we are committed to providing SEO services that deliver results for all types of industries and niches. However, we do not take on clients unless we believe that our services can truly benefit their business.
Our team of experts works closely with each client to develop a unique digital marketing strategy tailored to their specific goals, target audience, and industry. We understand that every business is different, and we never rely on cookie-cutter techniques.
While SEO can be effective for almost any industry, we take a personalised approach to ensure that our services are optimised to meet the unique needs of each client. If we do not believe that SEO is the right fit for your business, we will provide recommendations for alternative strategies that can help you achieve your goals.
Search algorithms are constantly evolving, and on-page keyword usage is still a major factor in determining search rankings. Effective keyword research and implementation can greatly improve your website's visibility in search results.
It is also important to understand keyword trends, difficulty scores, intent, and competitor usage to create a comprehensive SEO strategy. We can design your SEO plan that will significantly improve your rankings and drive business goals through content optimisation.
SEO is constantly changing, and it can be hard for business owners to keep up. Businesses that want to succeed in the digital marketplace need to keep up with the latest SEO trends and algorithm updates.
Competition in the SEO world is fierce. With so many websites vying for the same keywords, it is essential to have a robust SEO strategy in place. Getting to the first page of Google requires hard work, dedication and a deep understanding of how search engines rank content.
The good news is that SEO is a repeatable process that can be adapted to any industry or niche. Whether you're a small business owner or a multinational corporation, there are proven SEO strategies that can help you outrank and outperform your competitors.
By implementing these strategies, you can boost your website's ranking, increase traffic, and generate more leads for your business.
SEO can be an effective tool in increasing brand awareness and recognition online. Even if your business doesn't aspire to national or global brand recognition, an effective SEO campaign can help you build brand awareness and establish your business as an industry leader.
While the primary goal of SEO is to attract customers to your site through relevant search terms, we can work with you to build your brand awareness by helping your business to appear for a wide range of search terms related to your industry.
When your website appears in Google for a variety of industry-specific search terms, your company and brand recognition can grow rapidly. By appearing for a wide range of search terms, your company can establish itself as a leading authority in your industry.
An effective SEO strategy will help you to rank on the first page of Google for search terms that not only generate leads but also build your brand authority.
There is a good chance that most of the pages that you see on page 1 of Google for your relevant search terms are there because they’ve worked with a Canberra SEO firm in the past.
However, just because you start a campaign after your competitor doesn’t mean that you can’t outrank them. Google is always indexing, scanning, and ranking pages to best serve users.
Google doesn’t give any preference to websites based on their previous website ranking position. If you want to stay ahead of your competitors, you need to create high-quality website content that is better optimised than your competition.
Search engine optimisation is the smartest way to drive highly motivated leads to your business. Appearing at the top of Google for the right search terms at the exact moment that your potential customers are searching for them is the most effective way to drive qualified leads.
SEO is different to traditional outreach marketing, instead of reaching out to customers and persuading them to consider your product or service, SEO means that your business only appears to customers who are interested in your business.
If you are looking for a way to expand your reach and attract new customers in Canberra, you need to work with a team who knows how to get the job done. Unlike traditional pay per click (PPC) online marketing through Google Ads or Meta Ads, the long term successful SEO results that you get from our services will continue to work for your business for months and years to come.
One of the attractive features of SEO as a marketing option is its sustainability. Unlike PPC marketing, SEO continues to generate results for your business long after the initial investment has been made.
At our SEO Canberra agency, we prioritise sustainability and ethical practices over quick, short-term gains that could ultimately harm your business. Our focus is on implementing white hat SEO techniques that help increase your website's visibility on Google in a natural and scalable way.
Our goal is to implement effective and measurable SEO techniques that drive long-term organic traffic to your website. We take pride in delivering a significant return on investment for your business, regardless of its size.
Our SEO experts identify your most valuable keywords to ensure that your website ranks on the first page for relevant search terms. By optimising for key phrases that will truly propel your business forward, we can help you achieve sustained growth through SEO.
If what you’re read, resonates with you and you are ready to get started, click on the button below or use the contact form on our Contact Us page.
We will then schedule a complimentary call to discuss the current SEO strength of your website and the best way to move forward if we believe we can help you.
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Words that make us blush
Genuine from those who availed our services.
- Service Areas
We service the whole of Australia