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Google Ads

It isn’t enough for ads to be visible, when so many websites are competing for attention. You need something more. Our data-driven Google ads are written in a creative way to attract new visitors and encourage them to return.
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  • OUR PROCESS

PPC Workflow & Methodology

Identify Goals & Outcomes

We identify goals and desired outcomes which are important to your business.

Planning & Strategy

We will map out your industry vertical and audit you existing campaigns to estimate costs & budgets.

Ad Creative

We will set up your campaign in Google Ads Platform and create multiple ad campaigns based on the initial brief.

Tracking

Once the ads are set up, Google ads conversion tracking is implemented to track key actions for your business.

Ads Optimisation

Ongoing ad optimisation is the key to your continued success.We monitor your keywords, clicks, and budget on a daily basis so that the campaign is competitive in the market.

Ongoing Reporting

Our reporting dashboard will allow you to see your ads performance in real time. Review all data on a single dashboard that’s easy to access and interpret.

  • OUR PROCESS

Why trust E-WEB Marketing?

We have over two decades of experience as a full-service digital agency. Our team has helped 3000 national and global businesses to expand online.

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Sydney-based team : We’re all in Australia

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Results driven by hard data and research. We integrate online and offline strategies to generate more conversions, leads and sales.

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Our targeted approach saves clients thousands of dollars.

  • Why Choose us

Why trust E-WEB Marketing?

We have over two decades of experience as a full-service digital agency. Our team has helped 3000 national and global businesses to expand online.
About Us
  • FAQ's

Frequently asked questions

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SEM = Search Engine Marketing covers a broad range of digital marketing activity, including both organic and paid channels | CPC = is both *an acronym for Paid Advertising and *a bidding strategy. It may be widely used on Google Ads, Bing Ads and Facebook Ads, to name a few.
CPM = a bidding model used in Google Display campaigns. The advertiser pays per 1,000 Impressions served, regardless of how many Clicks are achieved. CPM is popular for brand awareness. CPC = a bidding model used widely across multiple networks. The advertiser pays for each individual click (hence Cost per Click.) | For advertisers with an Ecommerce website and a proven conversion history, Google may offer the option of CPA (Cost per Acquisition) bidding in certain instances. Here the advertiser pays only for the completed action.
Yes. Google Maps are classified as a Search Partner and ads can be extended to Search Partners with your primary Search campaign.
The E-Web custom dashboard is the easiest to digest. The dashboard can be tailored to focus on the metrics of information which each client desires. Beyond that, there is a client’s own Google Analytics (sometimes challenging to navigate) and Google Ads account (also requiring navigation skills). Your Account Manager will assist with further interpretation of your performance beyond these options.
This varies widely from one industry vertical to another. Whilst not conclusive a very broad average of say $2 per click might be indicative. Your particular industry vertical could potentially be much higher. It’s important to have enough budget to support both; a competitive bid (or cost per click) + at least 10 clicks per day at your industry’s average click price. If it’s not all used, you won’t be charged for it. But it is important to have enough to be competitive every day of the month.
Yes. This would be quoted as a set up fee and the account handed to the client to self manage, after the setup is complete.
It depends on your preferences. Some clients like to be involved with every step and receive weekly updates, whereas others prefer a hands-off approach. Generally the pricing of services is higher for clients who require high amounts of collaboration and frequent meetings.
Our PPC experts are based in Sydney & Brisbane.
Yes, we give you access to real-time monthly reports that you can easily access on a single dashboard.
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