At first, we used Facebook Ads and Google Ads as the primary source for lead generation. In particular, Facebook Lead Ads effectively generated inexpensive leads and provided valuable insights on user thinking. Image optimisation and link building were useful strategies that helped the website to rank higher in search results. Blogs were also optimised using schema, which makes the page more appealing to users browsing the search results.

What was the outcome?

The highlight was that “build” leads were generated at a very low cost per lead ($14 CPL). This forced Thomas Archer to pause paid ads on several occasions over the three years, as their sales team wasn’t able to keep up with growing demand from clients. Organic traffic has also surged by 200% since 2018.

• 50% increase in Organic Traffic
• Social Traffic and Exposure up by 2000%
• New Users – up by 49%
• Cost per Lead – $14